ABOUT ME
I'm Frederik Jansen, I love making visual art,
composing music and singing
Visualisation is awesome because it alows me to bring things to life, strengthen idea's so that they can be realised.
Music is a great way to express myself, it helped me develop myself in many ways, Couldn't live without music,
I always got a song stuck in my head.
Things that give me joy
Singing cheesy karaoke songs
Going skiing, climbing
Playing table foosball & table tennis
Hugging my miniature dashhund
Looking at medieval armor,
Finding the best product, comparing specs
Following new inventions
City of Utrecht & Gorinchem
Learning the Portuguese language
Finding out how things work
Psychology, sociology, antropology
Doing self-actualisation, reflection
Watching documentaries, reading non-fiction
Media that teaches you skills you can use in real life,
Having a cinema unlimited card
Using Capital Letters At the Beginning Of Every Word
Deep conversations at midnight
People who are very present in the moment.
Asking the right questions
colors/shades: black&white, ochre, pear-green
Empowering myself and others
Simplicity in design and lifestyle
A clean room
A open attitude towards to life, people & Idea's
Researching longevity and health
Questions? Contact me at:
Frederikjansen87@gmail.com
ABOUT ME
I'm Frederik Jansen, I love making visual art,
composing music and singing
Visualisation is awesome because it alows me to bring things to life, strengthen idea's so that they can be realised.
Music is a great way to express myself, it helped me develop myself in many ways, Couldn't live without music,
I always got a song stuck in my head.
Things that give me joy
Singing cheesy karaoke songs
Going skiing, climbing
Playing table foosball & table tennis
Hugging my miniature dashhund
Looking at medieval armor,
Finding the best product, comparing specs
Following new inventions
City of Utrecht & Gorinchem
Learning the Portuguese language
Finding out how things work
Psychology, sociology, antropology
Doing self-actualisation, reflection
Watching documentaries, reading non-fiction
Media that teaches you skills you can use in real life,
Having a cinema unlimited card
Using Capital Letters At the Beginning Of Every Word
Deep conversations at midnight
People who are very present in the moment.
Asking the right questions
colors/shades: black&white, ochre, pear-green
Empowering myself and others
Simplicity in design and lifestyle
A clean room
A open attitude towards to life, people & Idea's
Researching longevity and health
Questions? Contact me at:
Frederikjansen87@gmail.com
Frederik Jansen
UX design, research
Tellow
Administration tools for freelancers
Tellow makes administration easy for freelancers and small companies. It's an app on Web, IOS and Android
When I started at Tellow, we had quite a challenge
We found out that many users dropped off quickly after initial bootup, in reviews and surveys we read that users didn't like to provide us with much info before getting an understanding of the app's features. Because of this, we tackled a couple of things across our platform to show the benefits/features of the app in advance and made creating an account with as few forms as necessary.
Below you see some of the fixes across different contact points in the user's journey that made a big impact on user influx and retention
Tellow (web)app
Simplified registration flow, a (re)design
People nowadays are becoming more aware of their data, and are especially sensitive when it comes to bank/money-related information, this is a good thing.
but when we started this redesign project, a user creating their account had to fill in 10+ forms before they could try the app.
When we lowered the threshold of asking for their info, around 70% of the user stream that were dropping out before, now continued to create an account. Numbers aren't usually this high, so it must have been a major obstacle for people.
A simple fix with a big impact.
We also had an issue at first where people would download our app because they thought the app was simply to store photographs of receipts. This caused a lot of confusion amongst these users.
It was because we made a mistake on doing a marketing campaign focussed greatly on quick "app installs". So without the right context, lots of random people downloaded the app and felt scammed that the app costs a monthly fee for what they thought was a 1 feature app. We gave them the wrong impression through the lack of information.
What these people could not see and did not realize was that Tellow is a bookkeeping tool with many time-saving features.
To get expectations right, we used screens showing benefits/features upfront inside also in the AppStore , so users would clearly understand what the app was about before downloading it.
It's not sufficient to simply get some random users in, we need to get expectations right to get the right users. We cannot just assume people understand what an app is about from the outside, just because we know the app inside out
Adding a tour
The next challenge arose when users got past the registration. The app had a very cold start, there was no explanation of what to do next. That's why we made a tour on the home screen to guide them. They could use it as a checklist to get up and running.
It also explained in some more detail with illustrations why they had to connect their bank account in order to make full use of the app's benefits
Tellow.nl Frontpage design
Tellow.nl frontpage needed a complete redo
with this in mind:
• Eye catcher image above the fold
• Some screenshots of the app itself
• Clearly list features and benefits of the app
• Appstore ratings
• Multiple call-to-actions
• Does this app work with my bank?
• Trusted by these well-known companies
• Social proof, reviews
• A text balloon with the price
• Frequently asked questions
• A footer with additional links
• leave out team photos as they can get outdated quickly
Designed together with colleague Growth hacker Federico Rocchi
Online store - Student canteen
Online store concept design that serves campuses in the Netherlands
• Students can order drinks, snacks and customize their own sandwiches
• Bright colors are proven to enhance appetite and are therefore used to improve sales
• Drag & drop products into the shopping cart for a quick checkout
Tribute band website
Webdesign concept for a Red hot Chili Peppers Tribute
Visitors & bookers can:
• See videos and pictures to get an impression
• See when and where the next gigs are
• download technical & promotional information for venues
• Find contact information to hire them
Apps & games for health,
science and wellness
Gainplay creates software mostly in collaboration with organizations from the health industry, combining proven treatments with engagement from the entertainment industry. Resulting in even better treatment results.
Every project had a very different target group, ranging from young kids to the elderly, every group had very specific accessibility requests to keep in mind.
Mobile Diet app/game
For this project of 12 months, I created the progress architecture & visuals.
This was the project that really got me transitioning from visual designer into UX design. Because I learned that you can only get a good project fit when you truly put the customer central in your design decisions
Game Oven Studios *was a games studio,
with games to overcome the social barrier.
All the games we made at Game Oven studios were aimed at getting people together, friends, but first and for most new people. This approach was very unique and experimental, some of the games I worked on were really successful and played by millions worldwide. We received letters of people thanking us for bringing them together
A small company of 4 and some freelancers. One of the founders would build a prototype, test it in the wild with groups of people, and if it would work well, I had to create a visual layer on top of the game. But because it was such a small company. I had a lot of influence on the interaction design and user experience, even though I was working as an artist-designer back then.
*The company eventually stopped after the other founder (programmer) had to raise a child and longed for more security.
Multi-touch local multiplayer game
GameOven Studio's needed a UI design and other game visuals to evoke a friendly but competitive duel spirit. Bam Fu is a game you play with 2-4 people on the same screen. To win, one must convert most of the buttons in your own color by pressing them swiftly.
Because the buttons would change color in a clockwise manner when players would press on them, I decided it would be convenient if the button was arrow-shaped. So it would be
pointing to the designated player's corner, making it easier to keep track of the tap order.
Another challenge was to design a button that would feel like a good target, zen-like, not extremely detailed but enough to have some real character
I designed this loose UI style as a real hybrid of user interface and game illustration,
this makes it quite different from regular "slick" app design
Dave Maasland
Connecting & inspiring people to create a safer, digital world.
Passion for IT Security | Owner & CEO @ESET Nederland
Dave managed Frederik directly
Frederik has the rare ability to actually emphasize with the customer and think deeply from that perspective. If you know you could improve your user experience and you need your customer to be always on top of mind. Frederik is the person you need.
Frederik knows how to ask the right questions to ensure that the customer is never out of sight and that they are always at the centre of every project. If you want to optimize the user experience, at any stage of the customer journey, Frederik is the right person for you. Involved, interested, passionate and eager to learn; these are the values that best describe him. A great addition for any company struggling with user experience challenges that need to be solved
Floran van der Harst
HR @ Tellow - Building human centric organizations.
Floran worked with Frederik in different groups
Frederik adapts to different design aesthetics very effortlessly. He is extremely perceptive and can connect to different teams and team members to find the common purpose. He will always keep and share his own unique perspective as well. He truly cares about pleasing the end users and will make an effort to listen to and understand them.
Frederik is een enthousiaste en betrokken medewerker. Hij denkt graag mee over zaken uit de bedrijfsvoering die hem aangaan of aantrekken. Frederik had bij ons wel behoefte aan focus in zijn werk en taken, maar leverde uitstekende kwaliteit werk.
Paul Riazanov
iOS Developer at Tellow / Deloitte Nederland
Frederik worked with Paul in the same group
Frederik is an extremely curious and artistic person. It was a pleasure to witness his creative process during user experience design and his attention to details. His open personality makes him a great communicator and team player. Highly recommend!
Let's talk, what problem can I solve for you?